IHT

IHT (Instand Heating Technology):

With the brand new IHT (Instant Heat Technology) element, all these advantages are concentrated into a single technology.
Higher temperatures (up to 230°C) are reached instantly, and above all uniformly across the whole surface of the heating plates.
In this way, just one stroke across the hair is required to obtain the desired style, avoiding unnecessary and harmful heat stress. The hair suffers no damage, and is able to hold the style longer.

In the past, straighteners took a long time to reach the maximum working temperature, and the hair was in contact with the heat for longer, leading to unavoidable damage.
When we introduced Quick Heat technology more than 10 years ago, it was a revolution for the professional beauty world: using hair straighteners became safer andthe hair was better protected.
Quick Heat was the first element applied to hair straighteners that heated in just a few seconds, and IHT is the latest evolution, ensuring instantaneous heating.